We firmly believe that real growth and progress can only be achieved by creating synergies between people. Cooperation remains the driving force behind our efforts to seek innovative and real added-value solutions that deliver on our commitment for quality, performance, safe and sustainable paints and coatings.
Kassaa Group enters into the European Paints and Decor Companies joint venture to extend its Colortek® decorative finishes retail and distribution activities to Egypt.
Establishment of Valpaint ME in Dubai. The joint venture builds on the long-standing partnership with the Italian decorative paint manufacturer to distribute the Valpaint brand in the Middle-East.
Establishment of Solebat ME in Dubai. The joint venture builds on the long-standing partnership with the French plaster and fillers specialist the Toupret brand in the Middle-East.
KGH consolidates its paints brands under Colortek Paints, reinforcing the link between its retail brand and product paints brand.
KGH buys in the Little Shop of Colors, a French brand of paints and decorative effects with a strong presence in niche designer shops also distributes the Colortek® decorative range of faux finishes.
KGH enters into the Al Mashreq Chemicals manufacturing joint venture specialized in construction materials and chemicals as well as in the Toupret's line of specialty powder fillers.
All subsidiaries and ventures are grouped under the Kassaa Group Holding umbrella to streamline operations and facilitate communications on the groups activities within the field of wall and floor coatings: manufacturing, retail, distribution and contracting.
Launch of the first Colortek Decorative Center. Colortek is a franchised concept for home-owners, architects and designers to browse the widest range available of wall & floor decorative finishes and colors within an inviting, accessible and clearly organized space
Kassaa Group establishes Solebat, a joint venture with the French Desjardins Group to manufacture and distribute Toupret, the leading brand of specialty plaster and fillers.
Kassaa Group establishes Colorwall and extends its activities to the contracting sector, centering its know-how and field of application to high-end projects that leverage the group's unique know-how and skills in the field of wall and floor coatings.
Signature of the manufacture license agreement with Valpaint.
Introduction of the first automated tinting system in the Middle-East and 100 % ownership of the SOIB factory.
Kassaa Paints buys in a local paint manufacturing company SOIB.
Mohamed Kassaa Paints, the foundation of all future activities of the yet to be created Kassaa Group initiates its activities as a paints specialist retail shop.